This is an academic project.
Camlin
correction pen ( whitener)
Target Market : students, office professionals, business personnel.
Creative brief- In the current time and in the past war creators and the war was a mistake, is a mistake. Peace destructs and should be preserved. As we use WHITENER/ CORRECTION PEN to erase a mistake, hence acts PEACE to destruction.
Guns replaced by FLOWERS and LEAVES, hands and brains that destruct with DOVE, war news with the CONVERSATION of PEACE, Grief with TOFFIES and SWEET, bullets and bombs by GRAINS and TREES, war by LOVE; ALL IN WHITE. The colour of PEACE so is THE colour of CAMLIN WHITNER/ CORRECTION Pen.
The hope for/of PEACE can change the world will always remain. As essential is the PEACE so is the CAMLIN WHITNER/ CORRECTION PEN as you still can earse what's on your mind and board to make it right unlike these who didn't have a Chance to make PEACE WITH IT.
Campaign concept is based on current situation of RUSSIA - UKRAINE WAR as well as WORLD WAR 1 & WORLD WAR 2.
And most important thing is, Camlin India will donate 1 rupee from the sells of product towards war relief fund.
CAMLIN LOGO AND CORRECTION PEN-
Press ad 1
Press ad 2 & 3
Double spread magzine ad 1
Double spread magzine ad 2
Double spread magzine 3
Hoarding ad 1
Hoarding ad 2
Hoarding ad 3 & 4
Folder
Poster ad
Facebook post
Web page design
Innovative media
3d installation large scale model
I arranged various types and colours of flowers in a shape of Nuclear bomb blast, it means make peace not war
TVC
